We Are Best Search Engine Optimization (SEO) Services Company
There are a variety of search engine optimization services which offer solutions for a ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
Website SEO Audit
An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.
At the most basic level, an SEO audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to receive a well thought out guide for not only fixing elements of the website which are not search engine friendly, but also guidance for going beyond addressing issues, and making marked improvements in areas of content, link development, and overall organic search strategy.
It is important to realize that even though having a search engine friendly website is the first crucial step towards attaining improved rankings, there is no guarantee that the implementation of recommendations from an SEO audit will catapult a website’s rankings to the top of search engine result pages (SERPs). Search engine optimization results take time, and require diligent maintenance in order to produce reliable, and stable rankings.
On-page (sometimes called on-site) search engine optimization is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner (if they have the capability).
As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly-detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
SEO Content Development
SEO content development is the process of creating website content which can come in a variety of forms, including text (e.g. articles, whitepapers, essays, research documents, tutorials, and glossaries), infographics (information graphics), PDFs, searchable databases, web tools, and the like.
‘SEO content’ is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as “high quality content”, which will in turn make earning and acquiring links much easier.
Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don’t have to wait around while your page loads (because it’s too long, or has too many images, etc).
- Page-level keyword and content based metrics – If your page isn’t relevant for the query – but more importantly doesn’t answer the user’s intent – you don’t rank. Most businesses from SME-size upwards use a content management system which should make this easier. It’s not all about publishing more – the biggest, quickest wins come from optimising what you’ve got.
- Dwell time or long click metrics – When you put a page live, the question you should ask yourself is: “how can we absolutely guarantee that the searcher won’t click the back button?” You know more about your business and products than anyone and it’s time to demonstrate
- Existence/quality of verified real-world business info – The combined traffic driving power of voice search, the local pack, Google Maps and the Knowledge Graph is immense, and it relies on the accuracy of the information its being fed. You should absolutely clean and own your data across the web. Optimisation of WikiData and location data are not only hugely important, but don’t often require development resource or approval from compliance.
- Use of responsive design and/or mobile optimised – This is not only a prerequisite of ranking on a mobile device, it’s also getting easier and easier to get buy-in. Brands without mobile websites in 2018 are at the tail-end of the “laggards” phase and it’s easy to quantify how much money you’re losing out on without a mobile site.
- Uniqueness of content across the whole site – De-duplication of content across the website speeds everything up, prevents cannibalisation and makes better use of crawl budget. Most modern CMS systems feature some way to deal with this issue. You can even take some shortcuts in Search Console.
- page is mobile friendly – Mobile-friendly is a rare example of Google telling businesses, in a developer-queue friendly format, what they need to do to pass – and giving the seal of approval when the standards have been met.
- Uniqueness of content on the page – Have the best possible answer on the web, whatever the question being asked. Research every possible intent and constantly improve your best performing pages.
- Page load speed – The fastest page usually wins. Again, Google gives us a to-do list – and compares us against the rest of our industries, which has made buy-in a little easier to get across our clients, but advancements in technical SEO are accelerating. Content delivery networks (CDNs) are the norm and site speed should be at the top of everyone’s technical agenda.
- Quantity of searches for this keyword + specific brand name, URL or domain – We’ve proved this is a thing, but this one is a little bittersweet. Searchers are doing this partially because it’s easier to search Google for pages on your website than use your navigation or your own internal search. So we’d much rather you optimise those things – and so would your users.
- Relative CTR from Google SERPs to the page for the keyword – Optimising for click through rate (CTR) is so easy. Schema mark-up is relatively straightforward to implement, giving us better looking listings. We constantly test title tags and meta descriptions too, which have often been branded as “not a ranking factor” and have therefore been ignored (budget constraints usually). If we can get a better CTR in second than the result in first, then rankings don’t even matter – but the results will usually swap over time anyway.
Our Process To Structured Well Refined Approach to SEO
Stage 1 – Learning Process
No one knows your industry, customers and competitors better than you do. In order for us to execute a successful campaign, we need to extract as much knowledge as possible. We do so with a targeted questionnaire, industry research and a strategy meeting.
Data allow us to track progress and measure the success of your campaign. We can’t do anything until we know your website is setup to properly track and record data. We run an in depth analytics audit that digs into the details of Google Analytics, Google Search Console.
We use tools to monitor websites in your niche to get a picture of what’s working and what’s not. This helps us formulate the right channel and methods (video, blog posts, infographics, etc) to attack and create a multiple touch point marketing strategy.
Technical Website Audit
It is impossible to rank a website when it has glaring technical issues. The problem is, 99% of issues aren’t glaring, they require an in-depth technical audit and serious SEO knowledge to find errors. We run a full technical audit where we review over 200 technical factors that could be holding your website back, preventing it from getting more traffic.
Understanding what your competitors are doing is critical for marketing success. It helps us to formulate the best plan of attack to beat them. We run a head to head comparison with your top competitors to identify opportunities for growth.
Stage 2-Planning Process
Our team seeks out the most valuable keywords for your business and then we place them in the right places on your website. We break them down into 2 main intent areas; purchase and informational. Purchase keywords get mapped to sales pages, while informational gets used for content creation.
Audience Persona Creation
It’s really hard to please everyone on the internet. The good news is, you don’t have to. We want to focus on those who matter; your customers. Audience profiling is a process that helps us focus everything (from tone of voice to creative) on helping you to acquire more paying customers.
Competitive Links Audit
Google’s algorithms rely heavily on AI learning. In other words, it knows exactly what a good link profile looks like in your niche. To build the best links to your site, we run a full competitor link audit to understand what a good link profile should look like.
Good links are hard to come by so we make sure they are going to the right place on your site by assigning targets through traffic impact. By finding pages on the edge of ranking on the first page, we are able to get our clients the quickest traffic turnaround.
Topical Research for Content
Keyword research is a dated tactic that hinders content performance. Instead, we do topical research which not only helps us identify the right keywords, but trends and topics as well. In addition, we will map these topics to different stages in your website’s funnel.
Link And Content Creation
Link and Content building is an insane amount of work, which we happily take on for our clients. We target half a dozen different link types and pitch over 1,000 opportunities on your behalf. This much work requires management and we do so by building an outreach calendar ahead of time.
Stage 3 – Exponential Growth
This is where we earn our keep. We are able to execute 100% white hat campaigns at massive scale due to our detailed process and strategy.
Organic Content Promotion
It’s not enough to just click publish and expect your content to rank: you need to promote it. Our team is trained to organically promote all recently published posts through Quora, Reddit, Facebook and industry relevant forums.
Skyscraper Content Outreach
For every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka the skyscraper technique.
Link Building Campaigns
Campaigns are comprised of reporter outreach, infographic outreach, product review outreach and social media influencer outreach. We aim to run 1 of these campaigns per month throughout the life of your campaign. Our team also manually builds links.
Reporting, Analysis, Consulting
Our reports are more than just numbers; it’s an in depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.