Lead Generation


Marketing & Lead Generation Automation

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. We compare the best sales leads generation services side-by-side, considering features, pricing, and effectiveness.

We Can Assist With:

Campaign Management and Lead Nurturing
Email Marketing
Lead Scoring
Landing Page and Form Management
Social and Multi-Channel Marketing
CRM Integration

Sales Tools
Data Management
Reporting and Analytics
Pricing, Implementation and Services
Access, Security and International Support
Technology, Infrastructure and Company Information

Global Call Centers

Our call centers are India & USA based and our staff are highly trained in effective sales techniques. You can be assured that when we make calls on behalf of your business, we know the areas being called, we have a solid understanding of your industry and we can relate to your clients, regardless of their position or title. Managing our customer relationships well, engaging and following through our leads makes us one of the first choices for repeat business with our customers.


Local Inbound & Outbound Calling Numbers

Our call centers are geared to make calls nationally and receive calls nationally in a localized environment. This enables us to be local where it matters; ensuring messages to your clients for ‘call back’ are left with local numbers. We can do lead generation, telemarketing and appointment setting for all over USA & India.

Dedicated Account Managers

Wise Business Technologies provides their clients with dedicated Account Managers. This allows our highly trained sales staff to build a relationship with your team and personally report back to you on a frequent basis. It also provides a great ability to truly understand your company, product, industry and prospect. Just another way we maximize quality just like yours.


Business to Business & Business to Customer Cold Calling

Cold calling is a technique whereby a salesperson contact individuals who have not previously expressed an interest in the products or services that are being offered, as opposed to warm calling. Cold calling typically refers to phone calls but can also involve drop-in visits, such as with door-to-door salespeople. How do I prospect for new clients?
Consistency Counts: Prospect Daily! Salespeople acquire new clients, and to do so, they necessarily open relationships. …
Turn Off the Distractions. Turn off the Internet. …
Use Every Method Available. …
Write Scripts. …
Focus on the Outcome. …
Get Good at Cold Calling. …
Nurture Relationships Over Time.

Viewed negatively or passively, cold calling is merely a numbers game, where the sales person’s calling (sometimes called ‘canvassing’ in this situation) is no different to a junk-mail leaflet. Somebody might respond – maybe one in twenty, maybe one in a hundred.

This is the way that unsuccessful sales people see cold calling. No wonder for them that cold calling is a painful grind. Depressing, embarrassing, draining, exhausting, just horrible.
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