Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Module 1
- What is Search Engine Optimisation
- Why is Search Engine Optimisation
- Important Different search engines
- Positive and negative factors
- Focusing on Google
- High level steps of Search Engine
- Optimisation
Module 2
- What are keywords
- Identifying keywords or keyword
- Phrases for a business Checking
- keywords Checking how competitors are using
- keywords Where to use keywords on a website
- Tags / categories
- Using keywords in blogs, videos and
- Social Media
Module 3
- What is link building
- Why is it important
- Site speed
- Using Google webmaster
- Summary of things to do
- Summary of things to avoid
- Best practice SEO
What goes into SEO?
To understand what SEO really means, let’s break that sentence down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for. Organic search traffic is specifically any unpaid traffic that comes from SERPs.
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