SEO

Module 1 

  • What is Search Engine Optimisation
  • Why is Search Engine Optimisation
  • important Different search engines
  • Positive and negative factors
  • Focusing on Google
  • High level steps of Search Engine
  • Optimisation

Module 2

  • What are keywords
  • Identifying keywords or keyword
  • phrases for a business Checking the competitiveness of
  • keywords Checking how competitors are using
  • keywords Where to use keywords on a website
  • Tags / categories
  • Using keywords in blogs, videos and
  • Social Media

Module 3 

  • What is link building
  • Why is it important
  • Site speed
  • Using Google webmaster
  • Summary of things to do
  • Summary of things to avoid
  • Best practice SEO