At WBT the goal of an internship in marketing is to apply knowledge acquired in the classroom to real-world situations, as well as gain the skills and experience that is necessary to prepare the student for a successful career in marketing. Internships are professional experiences that students participate in to gain professional skills and experiences. Internships are structured as learning experiences that combine in-class theory with real-world applications. A valid experience for marketing majors is an internship or co-op that requires skills and knowledge obtained from College of Business marketing courses. Positions should be similar to an entry-level position that these students would get out of college. Marketing interns may work with product and brand management and/or internal and external communications. This may involve creating promotional materials, doing research on a target market, or selling the product/service to customers.
Specific responsibilities may include:
Performing sponsor recruitment
Working in development and
implementation (local, regional, and
Placing and tracking advertising
Interacting with clients
Developing a strong understanding of
company’s products and services
Selling to current customers and prospecting
for new business
Coordinating with internal departments to
respond quickly to customer requests
Attending business tradeshows and assist
with retail events
What do you do as an intern?
What is an Internship? An internship is an opportunity offered by an employer to potential employees, called interns, to work at a firm for a fixed, limited period of time. Interns are usually undergraduates or students, and most internships last for any length of time between one week and 12 months.
How long should you stay in an internship?
Know when to leave. They want you to stay? It’s flattering, but interns often hang around too long – three months should be your maximum in one place. If your internship is unpaid (or expenses only), never extend your internship unless they offer you a proper wage.
How long can you be an intern?
When mapping their educational paths, many students wonder: What is the duration of an internship? Like most issues in the internship arena, there is more than one answer. That being said, about 10 weeks to three months—or the duration of one semester or quarter—is a common internship length.
Is getting an internship important?
Internships are key to building experience as a student or recent graduate. Employers are much more likely to hire someone with internships and work experience rather than someone with a generic resume, lacking experience. It is important that you choose you internships based on your interests and career prospects.